With a focus on user-centered design, I work by combining UX/UI, product development, and business analysis to create digital experiences that truly resonate with the public. I transform business objectives into practical, intuitive, and effective solutions — from end to end.
I have experience in projects for e-commerce, retail, branding, startups, apps, and websites. My work style is strategic, but also very hands-on: I collaborate closely with multidisciplinary teams to ensure that design, technology, and company goals work together.
My goal is always the same: to create digital products that generate real value — innovating, engaging, and delivering results.
5 Years resume of my experience:
I work on the development of digital products that prioritize user experience (UX), usability and strategic branding.
Centhro - HR Project
I led the design of a complete HR ecosystem, from defining the strategy to prototyping, design, and supporting the development team. The platform was designed to provide a full-cycle HR management system, streamlining core processes such as talent acquisition, onboarding, performance management, payroll, benefits administration, and employee engagement. I was involved in design decision to align with business objectives, prioritizing usability, accessibility, and an intuitive user experience. I collaborated with cross-functional teams including HR experts, business stakeholders, and developers to ensure the platform effectively met user needs and strategic business demands. Operating in an agile environment, I worked in sprints, implementing high-impact solutions that evolved the product over time. Using my expertise, I helped shape a robust, legacy HR solution to evolve efficiently, flexibly, and drive customer satisfaction.
Mercado no Castelo
• Developed the brand identity and visual strategy, ensuring a cohesive digital presence, developed the official website and managed the project.
GevoelsThermometer
• Developed new screens and flows for the app, ensuring an intuitive and engaging user experience.
Kameleon
• Project and design interfaces and experiencia for the Kameleon system, ensuring a smooth and efficient experience for users.
LifePowr
• UI project for the dashboard energy system lifepowr.io.
9xxteile
• UI | UX project and support for the e-commerce 9xxTeile.
Digital Hive
• Led the creation and management, visual identity, website development and social media presence.
Prevey
• Created and managed the brand identity, website development and artwork management.
ETShop
• Project a high-converting user interface for the e-commerce platform, enhancing usability and customer engagement.