I'm a UI/UX designer with a strong background in visual and brand design, currently focused on creating digital products that balance user needs, business objectives, and practical execution.
My work lies at the intersection of UX/UI, product thinking, and visual strategy. I enjoy translating complex problems into intuitive digital experiences, contributing throughout the design process—from research and structure to interface design and delivery.
Over the past few years, I have worked on projects involving e-commerce, retail, branding, startups, apps, and websites. This diverse experience has shaped my hands-on and collaborative approach, working closely with developers, stakeholders, and multidisciplinary teams to align design decisions with real-world constraints and business objectives.
I constantly seek to enhance my expertise in product design and UX processes, aiming to create useful, usable, and meaningful digital solutions—products that evolve through learning, iteration, and impact.
Experience working on digital products with a focus on user experience (UX), usability, interface design, and strategic visual communication.
Centhro - HR Project
Worked on the design of an HR ecosystem, contributing from strategy definition to prototyping and interface design, while supporting the development team.
The platform focused on streamlining core HR processes such as recruitment, onboarding, performance management, payroll, and employee engagement. I collaborated with HR specialists, business stakeholders, and developers to support design decisions aligned with usability, accessibility, and business goals, within an agile, sprint-based environment.
Vaneigens - Retail Framework Website
Worked on the design of the Vaneigens Retail Framework website, a digital solution created to support growth and operational efficiency in the retail sector.
Mercado no Castelo
Developed the brand identity and visual strategy, ensuring a cohesive digital presence. Designed and delivered the official website and managed the project.
GevoelsThermometer
Designed new app screens and user flows, focusing on clarity, usability, and engagement.
Kameleon
Designed interfaces and contributed to improving the user experience of the Kameleon system, ensuring a clear and efficient interaction flow.
9xxTeile
UI/UX design support for the e-commerce platform, contributing to interface improvements and user experience optimization.