Overview
I collaborated on the redesign of a B2B e-commerce experience for 3M, focusing on simplifying product discovery and improving purchase efficiency for corporate buyers.
My Role
UX/UI Designer — responsible for flows, navigation, and interface design.
The Challenge
The existing experience had friction points in product search, categorization, and checkout, which slowed down procurement teams and negatively affected conversion.
The Solution
I redesigned key flows to make them faster, clearer, and more predictable.
Key contributions:
Improved navigation and product filtering logic.
Simplified the end-to-end purchasing flow.
Designed a clean UI aligned with 3M’s visual identity.
Ensured accessibility and consistency across screens.
Result
Smoother procurement experience for B2B buyers.
Reduced friction in discovery and checkout steps.
Stronger user trust through clarity and consistency.
Thank you for exploring my portfolio, and I look forward to discussing how my skills and experiences can contribute to your next project.
